The lazy way to get more interviews

Our innovative new software actually writes the letter for you!

From: Acland Brierty
Thursday, 10:33 a.m.

Hello,

I'm always being asked by job seekers "How important is a cover letter?" What they should really be asking is... "How important is my resume?"

Because of the sheer volume of resumes being submitted for each job (especially jobs posted on the net), employers simply don't have time to read and interpret your past skills and experience so they simply use your resume to discriminate against you.

In other words, they're looking for what you don't have rather than what you do have...

Here's where your cover letter comes in. Most people don't know how to use them properly, and don't realize that cover letters can actually help you in ways that a resume can't (and can actually cover-up things that work against you!)

Here's a quick chart that makes it obvious how useful a cover letter can be compared to the humble resume:

I could go on but unless you have a PERFECT work background, growing academic qualifications and SOLID GOLD EMPLOYERS then a resume just won't work on its own.

After ten years of working with job seekers in all industries, the best results and fastest turnaround we've EVER SEEN from application to interview has proven time and time again to be sending a cover letter ONLY, and taking the resume to the interview (where you can answer any concerns in person).

More than that—job books with titles like "resumes DON'T work" and "Throw away your resume and get that job" are showing their readers how to use the right kind of cover letters to get more interviews. And make no mistake: the purpose of your cover letter and resume is to get that all-important interview.

Why the Right Kind of Cover Letter
Can Improve Your Chances

The big problem is that a resume will leave your past skills and experience wide open to interpretation by the employer. But the right kind of cover letter shows an employer what you want them to see and tells them what they want to hear.

It's all about Positioning. Let me give you an example and then apply it to job-seeking. All cars have 4 wheels, an engine, and other similar features. Yet you won't hear car companies listing those things in their ads.

-- Volvo has been positioned as the car you buy when you want SAFETY --
-- A BMW is for those who want the "Ultimate Driving Machine" --
-- Looking for Luxury or Status? A Mercedes is for you --

All these cars are made up of the same basic elements but the marketing people go to great lengths to talk about these things in terms of the POSITION they want to occupy in the customer's mind. So if you want safety, you think Volvo. That's positioning.

A cover letter, written correctly, does EXACTLY the same thing with your resume.

You and all the other applicants people applying to the same job will have the roughly the same skills and experience listed in your resume, but the key is to use your cover letter to POSITION them into the solution the employer is looking for.

Here's a great summarized real-life example:

Greg had 10 years programming experience for an aerospace company and a few years programming/consulting with businesses wanting an interactive web presence. He really enjoys programming and working on e-business solutions so he used his cover letter to position himself as an "Expert Programmer in E-business Solutions"... and only applied for those types of programming jobs.

His letter does mention programming skills/languages from his aerospace career but in the CONTEXT of being a multi-talented e-business programmer. This dramatically shortened his job search time because he left nothing open for interpretation. By taking a stance and positioning himself as an expert in the exact area the employer wanted, his application stood head and shoulders above the crowd.

Without a doubt, I can tell you that the ONE SINGLE KEY to unlocking a virtual torrent of interview offers is simply knowing how to read the job post to decipher the key requirements that tell you EXACTLY how to best position yourself and your application.

	Take a quick peek at all the key requirements and skill areas we have for positions in your industry. Cover-Letter-MAGIC gives you dozens of powerful, relevant, cutting-edge sentences designed to enhance your image in all these key areas. You can even use the tried, tested and proven sentences placed in our database by other successful applicants... It's all in the power of our database and CLM does the work for you. Take a look now—choose your industry to take a peek inside the CLM engine. ----- pick an industry ----- Accounting / Financial Services Assembly / Production Automotive / Machine shop / Mechanic / Industrial Consulting Creative / Design Customer service / Retail / Misc Construction / General Labor Engineering / Technician Executive Secretary / Office Management Facilities Maintenance / Janitorial Health Care High-level / Executive Human Resources Management / Recruitment / Training I.T Legal Logistics Marketing / Advertising / PR Management / Supervision Non-profit Paralegal Reception / General Office Restaurant / Food Service Sales Social / Human Resources Teaching / Education Tourism / Hospitality Writer / Reporter / Copywriter

How to Access the HIDDEN JOB MARKET

Now you may be thinking: "If a cover letter can be so powerful, then why do all the job posts require a resume?"

The fact is that not all jobs require a resume at all. Most available jobs will never be advertised, and will instead be filled through the "hidden" job market: networks of friends and associates who are on the INSIDE; who can promote your skills and experience thus giving you the "insider" advantage.

You've probably landed a job this way in the past...

Perhaps a friend recommended you...
OR...
Someone you knew was looking for someone...
OR...
There was a position that became available at work
so you fired off a letter or made a call to the right person...
and that got you the interview.

The right cover letter gives you EXACTLY this sort of "insider" advantage by promoting all your relevant skills and experience and leaving out the stuff that discriminates against you.

The only time you need a resume is for the interview (if you need it at all).

Best of all, the same letter I use to get people jobs in the so called "hidden" job market can be used with your resume to help get you the job in the inundated job market of newspapers or websites like monster.com.

In a first for the web, Cover-Letter-MAGIC does what no job book can do!

At Cover-Letter-MAGIC.com, if you can use a mouse — you can create an 'attention-grabbing' cover-letter in just a few minutes.

In a first for the web, I have put my database of thousands of tested, proven phrases and sentences from winning applications online in the form of an automatic cover letter generator. This unique tool actually works with you, giving you better, more powerful ways to describe your skills, for all sorts of industries.

It's like having a high-paid cover letter expert looking over your shoulder... every time you click the mouse.

Step #1: The key areas that position you perfectly for any job are just a few mouse clicks away.

Step #2: Once you have a great opening and have the interest of the recruiter, the way you interpret the job ad and then describe your skills or experience is the KEY to getting the phone to ring with an interview offer.

Step #3: Most people simply guess at what the recruiter wants to see and totally miss the point. Others simply don't know how to talk about themselves or lack the expertise to powerfully describe their skills and experiences in a recruiter's language. I have solved this problem for you...

Best of all, I don't give you vague instructions like: "Opening Paragraph: Your opening paragraph should tell the reader, where you saw the ad and why you're applying. Do that now in the box below."

With instructions like that, you're guaranteed to end up with a cover letter that looks identical to everyone else's! You'd probably get better results just writing Hire Me Please! on a piece of paper and sending that with your resume instead.

Writer's block will be a thing of the past and it's never been easier or faster to gain access to advertised and unadvertised jobs.

• No wasted time trying to read a book to get it right, and no more wasted money on cover letter writing services that will charge you an arm and a leg for something you can do yourself, in minutes.
   
• No generic phrases or sweeping generalizations—just a powerful cover letter, custom-made to any job that shines the best light on your skills and experience.
   
• Works with your skills and experiences giving you a cover letter with all the professionalism and proven job-winning wording that dramatically ENHANCES your image with your new employer—often resulting in MORE PAY for doing the same job as before but with your new employer.

Because I've seen just about every kind of job posting or job ad there is, I will show you how to "read between the lines" of a job post and if you can use a mouse, you will be able to click your way to a cover letter that says EXACTLY what an employer wants to hear... super-charging YOUR skills and YOUR experience.

In no time at all you will be using Cover-Letter-Magic to create openings and opportunities in advertised and unadvertised jobs.

Use Cover-Letter-MAGIC as many times as you like
for the one low fee!

With Cover-Letter-MAGIC you get a cover letter in a matter of minutes tailor-made for each job you apply to... PLUS... you can use Cover-Letter-MAGIC as many times as you like for as many job positions as you like, for one low fee.

I know I've given you a lot of hype, so let me tell you that your Cover-Letter-MAGIC cover letter will absolutely get you RESULTS, or I'll give you your money back. Here's what a handful of my past clients have had to say about Cover-Letter-MAGIC:

	"I just wanted to let you know, and encourage others, that CLM works! I redid my cover letter based on the info here and it landed me an interview within 15 minutes of e-mailing it to a hiring manager. The interview was last week and my letter was specifically mentioned as a factor in deciding to call me in. Thanks for everything." Jules Caplern  "I am actually in H.R. and thought I knew how to write a good cover letter. After all I have seen thousands over the years. When I saw what cover-letter-magic did for my application, I saw how much easier my it would have been to find the right candidates in my old job, if they had used your format. " Mona Zigler  "The first letter, created with your program, which I sent to a recruiter on Friday, elicited a response from him that day. That is the first time that has happened since I have been sending out my own cover letter. Thanks, guys. I hope further use of your product will have the same effect." David Wilkinson "This is a great aid in generating applications and letters. I have difficulty selling myself. Once I get a job I usually get promoted in a matter of months - it is just getting in the door. This site has been extremely helpful in assisting me in how to create the cover letter. I have played with the site over the last few days and each new attempt makes it easier to say what I am trying to say. I do not believe that this is the end of the letter process but it gives me a much needed push in the direction I need to go. I am impressed with the site and will utilize it more." S.K.

Some of my users refer to Cover-Letter-MAGIC as a program. In essence this is true but you don't download any program files as the software is web-based. So it doesn't matter if you have a PC, Mac or a Linux machine. If you can browse the web, you can use Cover-Letter-MAGIC.

It's time to let you in on another secret. Many people look down the wrong end of the telescope when it comes to reasons why they can't get that job. They mistakenly blame things like the economy and their age. But the thing that lets most people down is their application. Here is some of the feedback our users have passed on when they discovered there was nothing wrong with them after all:

All the cover letters you will ever need, for LIFE ... Risk-Free.

Cover letter writing services charge $100++ to write a single cover letter for you. And then you are left with a generic letter which can't address the key issues for each job you apply to... unless of course you want to pay another couple hundred dollars for more letters.

For about 1/10th of the price you can create 'customized, professional' cover letters for all the jobs you apply to... RISK FREE! If they don't work—I'll happily refund your purchase.

As part of our marketing test, you get unlimited access to Cover-Letter-MAGIC and the all the technology to 'super-charge' your cover letters for just $19.95. (That's about 10% of what I used to charge to write a cover letter and we're not even talking about re-write charges!)

Click Here to Order NOW

Finally, because I really want to help you get that job, I'm throwing in TWO exciting free bonus reports if you order online by Friday November 21, 2008.

Super Bonus #1 — "Simple mistakes"

We've spent over 4 years and supercharged over 5,000 resumes and cover letters in our coaching and training forum and we've compiled the simplest and most frequently-made mistakes into a 40-page manual called "Simple Mistakes".

Are you making these mistakes too (and killing your chances)? This report will also show you:

• How to format your resume to help you get more PAY. This is a must read section because it will work in seamlessly with your new cover letter. The strategies can easily add a few thousand dollars to your pay packet at your next job.
• Want to change careers? This report will show you an extra page you can add to your resume that takes the focus off your past and places it on your potential. The fact is your skills and experiences can qualify you for other jobs in other industries but your job titles in the past can stereotype you. I will show you how to break that cycle.
• Lacking in experience? Thanks to your new cover letter, a few simple changes to your resume will put you in the race for jobs that may require more experience than you already have.

There is one more thing you need to get that job. You see, the point of a good cover letter and resume is to secure the interview. Now here's the thing — if you get an interview, the job is as good as yours. The employer knows you have the skills to do the job... they wouldn't call you in if they thought you couldn't do the job. So now you need my next bonus...

Super Bonus #2—"Interview tips and tricks."

What would it be worth to be able to walk into an interview and not be nervous? More than that, what if you knew exactly the right questions to ask an employer that gets the focus off you and your resume and on to how your skills can get them the results they want?

I've prepared a special audio CD & report to help you make the RIGHT impression in an interview. The fact is most people tackle interviews the wrong way. The employer is as scared as you are. So here's what I'll show you:

• The 2 most important things you can do to succeed in an interview. Learn a simple mind trick that will make the interviewer want to give you the job.
• The 3 things interviewers fear most. Overcome the fears, uncertainties and doubts of your interviewer and you'll cruise into the position you want.
• The 3 most important questions in any interview. If we gave them to you, do you think you could memorize them? These questions will completely change their perception of you away from someone who wants to be given a job... (Think of us when you notice the almost magical shift in their attitude.)
• How to handle the 8 toughest interview questions with ease, humor and confidence. How to respectfully sidestep questions designed to trip you up.

Order now for $19.95...

Lifetime Money-Back Guarantee

I call this my "If you don't like it, return it" refund.

I know what it's like buying over the internet. It's not like a store where if you don't like something you can return it or put it back on the shelf. My guarantee fixes this problem. If for whatever reason you don't believe that over the lifetime of your use of Cover Letter Magic that you'll get $19.95 worth of value, then let us know and we'll return your money...

I'm convinced you will find your $19.95 investment with me excellent value and because you are entrusting me with your time and confidence, I want you to keep the Special Reports free of charge even if you don't use our cover letters—$39.90 value alone.

Your NEW Cover Letter Can Be Ready In Just Five Minutes

When you order on the internet with your credit card, our system will email you the member's access link immediately, so you can get started within minutes. Cover letter writers charge hundreds for their cover letters, but your lifetime subscription to Cover-Letter-MAGIC is just $19.95.

	Cover-Letter-MAGIC requires you have some level of on-the-job experience... If you don't, then please visit this site for the best advice for college grads and job seekers with very limited experience. YES, I'm ready to 'super charge' my cover letters, and I understand you will also BONUS in the free reports: Simple Mistakes—$19.95 value—FREE! We've spent over 4 years and supercharged over 5,000 resumes and cover letters in our coaching and training forum and we've compiled the simplest and most frequently-made mistakes into a 40-page manual called "Simple Mistakes". Are you making these mistakes too (and killing your chances)? Job Interview MAGIC—$19.95 value—FREE! What would it be worth to be able to walk into an interview and not be nervous? More than that, what if you knew exactly the right questions to ask an employer that gets the focus off you and your resume and on to how your skills can get them the results they want? This audio program will show you how to do it.  I also understand that unless I'm thrilled with your service, I'll get my money back. I understand there's no time limit on your guarantee -- I'll be able to take it up in six months -- or in six years. You have nothing to lose (except jobs), so simply click on the ORDER button below and we will email you the link to access Cover-Letter-MAGIC within minutes. So let's begin:

Sincerely,

Acland Brierty

P.S. Remember... for a limited time you will receive 2 FREE BONUSES—the brand new Job Interview MAGIC, and the valuable—Simple Mistakes (A $39.90 value FREE with your order today!)

P.P.S. A very popular question from our clients outside the United States is "will these cover letter techniques work for those outside the US (i.e. UK, Europe, Australia)?" This is a valid question. I have many clients outside of the US. You will find that every single one of the cover letter ideas will be applicable in a foreign country. Every employer or business owner has the same fears, the same uncertainty and the same doubts. Cover-Letter-MAGIC shows you how to turn them to your definite advantage and get them fighting to hire you.

These principles of marketing will work anywhere. In any case, if you are not fully satisfied with the product and how it applies to your country, just return the material for a full refund. You have nothing to lose ordering Cover-Letter-MAGIC, no matter what country you’re in.