We're all for competition, but sometimes people just go too far.
Consider for example one Kathlene Watson of Killer-Cover-Letters.com ... She seems like she knows what she's talking about. She sounds like she's quite an authority on cover letters and how to write them. Heck, she even has a personal bio website: http://www.kathlenewatson.com.
'So, what's the trouble?' I hear you ask...
The trouble is, mon amis, is that Kathlene Watson doesn't exist. She's a front. Her "picture" was sourced from the popular stock image site Gettyone.com. Click thru and see for yourself.
Obviously it's your choice who you trust, but shouldn't the person you're buying from at least be real?